FEVO
Consultant, Director of Product Design
Site Addon, E-commerce • Boston, MA (Remote)
FEVO is helping the world’s biggest brands reimagine online shopping by making every e-commerce site a social, interactive destination.
About My Role
I led the discovery, ideation, and design of a pre-purchase experience for a direct-to-consumer platform, allowing event organizers to engage friends in discussions about attending live events.
Key Highlights
1 out of the 4 partners signed on for a trial run.
Ingress point, polling, and inviting friends UX improvements
IronVest
Director of Product Design
Web/Mobile App, Browser Extension • Privacy Security • Boston, MA (Remote)
IronVest is a biometric fraud prevention platform and super app that secures your digital accounts and personal data. Series A $24M
About My Role
I've designed a complete user experience across multiple platforms and devices, including designing for web apps, browser extensions, and mobile applications.
Key Highlights
Accelerated the redesign process by 30% through reusable components.
Improved developer handoff efficiency, reducing the time needed for front-end implementation by 25%.
50% faster sign-up process even with additional biometric enrollment.
Boosted user trust and security perception by 35%, based on post-onboarding surveys.
30% used one of the eight authentication methods to verify their identity.
Masked Email Addresses usage rate increased by 22%
Masked credit card usage rate increased by 40%
Accounts with Masked Phone Numbers increased by 18%
ZSuite Technologies, Inc.
Senior Product Designer
Webapp • Property Management Solutions • Burlington, MA (Hybird)
ZSuite Tech's' mission is to provide financial institutions with innovative technology that solves real problems for specific industry verticals to grow their businesses.
About My Role
Designed and developed solutions for property managers, landlords, and partnering banks, assisting them in rent collection and opening security deposits online.
Key Highlights
Reduced drop-off rate during onboarding by 38%
Decreased product complaints by 60%
Reduced the number of dormant security deposit accounts by 45%.
Reduced onboarding time for new partnering banks by 50%.
Alignable
Senior Product Designer
Web/Mobile App • Social Networking • Boston, MA
Alignable is an online network where small business owners across North America drive leads and prospects, generate referrals, build trusted relationships, and share great advice.
About My Role
I collaborated closely with the CEO and Co-founder, who mentored me and entrusted me to design a customer-focused platform serving 3 million members monthly.
Key Highlights
Onboarding drop-off rate decreased by 54%.
71% of users have a profile completion rate above 75%.
81% of new users used Facebook to complete their profiles.
81% of new users received approximately two endorsements from other business owners.
71% of new users averaged five connections and received three requests per month, with an 83% retention rate after two weeks.
75% of new users spent 2-3 minutes per day on the platform, logging in every three days.
64% of existing users used Facebook to add around two endorsements and found two mutual connections.
More Projects Coming Soon!