Hey there! I’m Kelby, a product design leader based in Boston.
Selected work
What changed because of the work
- Purchaser rate up 30.6% in 2025, the year the Bucket Listers refresh launched
- Login drop-off cut from 36% to 7% once Bucket Listers put ticket choice before sign-in
- 75% of new users enrolled their face at IronVest, even with the scan kept optional
- Recommend score up from 7.6 to 9+ out of 10 after the IronVest redesign
- 4 entry points tested to place Shop with Friends on FEVO partners’ ticket pages




